I enjoyed prep work with a client’s speech yesterday. It was an intensive content audit of his TEDx talk. I’m realizing now how over the years, folks respond differently to seeing their rough draft in aerial view like this. It can either be alarming/intimidating — or a useful adrenaline rush to assert clarity and context. No matter their initial reaction, it becomes a revealing tool for client (and myself as coach); it creates a clearer, more empathetic view of what the audience could experience on a content level.